Anchorman has built up something of a cult following since the original film arrived with us in 2004.
Fans of the original film formed a chorus of voices questioning why there was no sequel lined up. However as time passed and pressure grew, it became clear that Ron Burgundy would indeed be making a very welcome return to our screens.
The latest instalment of Anchorman will be with us on 20 December 2013 in the UK and you can see a trailer below showcasing some of the comical content:
However to the delight of some Ron Burgundy fans and the horror of others, Dodge have stolen a march and used the great Ron Burgundy to promote their vehicles. The films are highly humorous and seem to have all the viral ingredients.
Watch some of the films below and decide for yourself whether its a cheap marketing gimmick or a genius concept celebrating a modern day icon: