Why should your business use video?

Video has the power to engage, inspire, inform and deliver an enviable return-on-investment for businesses of all sizes.

But it’s not just the power of emotion and engagement that video delivers over and above other forms of communication – moreover it’s the sheer size and scale of video that is truly mind blowing. YouTube is currently the second biggest search engine in the world – and owned by the biggest search engine to boot.  With over a billion YouTube users (a third of total internet users) and a 60% year-on-year growth in terms of viewers, having a presence on this global giant is an absolute must.*

If a picture paints a thousand words for your brochure or website, Forrester calculate that a video is worth a whopping 1.8 million to your audience! Rather than offering static text and images, it is vital that businesses get across indelible brand messages quickly and clearly in a highly engaging way. This is where video content truly excels.

According to Cisco, by 2019, 80% of all internet content will be video. Whilst over 64% of marketers surveyed by Neilson expect video to dominate their marketing strategies. In short, it’s the present and the future of content marketing and no business should be without it.

Watch the short film below and find out more about the power of film:

Video will energise your brand

Video adds engagement and energy to brands.  It is well documented that there is an emotive tie to consumer purchasing and brand loyalty decision making – and using great video content only serves to enforce this. In addition video brings products to life, cleverly explaining uses, benefits and makes the propensity to purchase more likely.

You may have held a training session and want to capture it to ensure those who haven’t attended get to catch up on the content – it’s far more cost-effective than constantly re-running the session and can form part of a structured induction or training for your business.

With an ever-increasing stream of competition, it’s more important than ever to stand out from your competition. There’s no better way for a growth-oriented business to build a solid and secure future than by using effective and affordable video content as part of their marketing strategy.

What can we do for you?

Whatever your business, its size or industry, talk to Energise Media to see how we can work with you to create a tailored solution that will stand you apart and showcase your company.

With a proven track record in delivering compelling and brand enhancing corporate videos, training videos and promotional videos across the UK Contact us today to find out how we can bring your communications to life.