“Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or a transforming of appearance.”
Not only do they add the wow factor to video productions and bring corporate films to life, moreover they help illustrate and enforce key points at pre-determined intervals.
Lets say for example that you want to highlight a trend, you could use a static graph or chart, but why consider this when you can make it look infinitely more professional with the addition of a simple motion graphic, as depicted here?
Similarly, if you want to break down a very complex subject, then motion graphics are an ideal tool for doing this, whilst maximising engagement levels.
With tumbling software prices and invancs in technology, the inclusion of animations and motion graphics has become incredibly good value for any budget.
So next time you consider shooting a film and including charts and static data, perhaps think how the inclusion of motion graphics could help energise your video production and enforce your points.
Talk to Energise Media today to see how our St Albans video production services can benefit your corporate films.
Call 0800 6444 024 or drop us an email today.