Orbit Float approached Energise Media to create a film to showcase their stunning new floatation tank to a knowledgeable audience at the largest float conference in the world.
Deadlines gave just a few weeks to turn round a concept, a story, a full script and to coordinate the shoot and edit the footage.
With a good degree of flexibility over the creative – it was imperative to get across key benefits and features over rival floatation tanks whilst ensuring every float tank operator – from float centre managers to sports stars purchasing tanks for their homes through agents, got to see the real Orbit.
Shot on location in Hertfordshire, with a model acting out the role of float tank user, a strong opener was required – a teaser that offered glimpses of the product without revealing it all.
Stunning and futuristic lighting and movement denoting the Orbit theme catches the eye from the beginning, but just a few glimpses and nothing more, so as to keep the viewer drawn in throughout to its futuristic and stylish design.
With a highly technical and knowledgeable audience watching the footage in America at the float conference – the main section needed to get across the countless customer and operator benefits that had been thought up during a two-year research and design period – but kept highly engaging and succinct so it didn’t lose pace or feel like listening to a list.
Tracked text provided innovative and futuristic style coupled with graceful camera movement. To compliment the picture a compelling royalty free music track and a highly engaging and uplifting professional voice over with soft yet warm and friendly tone was added to deliver the script and keep viewers intrigued throughout.
The close was a play on words using not only Orbit’s name to good effect but with a logo and wording that rippled softly like a wave providing power to the call-to-action.
As always the client feedback was what mattered to all involved in the project:
“The event was an absolute roaring success – a lot of it down to the video. Everyone loved it. Many thanks for the effort you put in – greatly appreciated.”
MD, Orbit Float Ltd